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Marketing Heroes on Duty

Use cases and strategic marketing tactics used by Buzzbox Heroes.

Use Cases

Marketing Tactics

Sales rep lead tracking and event check-in management

Meet Ironman

Marketing Superhero

The Problem:

  • Lack of an easy way to measure the performance of each sales person in bringing customers to an event
  • Lack of automated process in matching who registered and who actually attended
  • Event creation platforms lacked the ability to collect custom information and design flexibility

The Solution:

  • Adam was able to create custom call to action (CTA) objects to represent each sales person
  • Each CTA object has a unique landing page and tracking QR code/link
  • Leads collected through the landing pages was automatically presented as a event check-in list on the platform
  • Attendees were able to check themselves in through an tablet using their ticket QR code

The Result:

  • Adam was able to quantify the performance of sales rep for each event
  • He was able to create more compelling event registration landing pages that matched Ironfish's branding
  • Managing registration and check-in event process was substantially streamlined - saving hours of work

Brand Marketing and Customer Appreciation

Meet Wonder Woman

Marketing Superhero

The Problem:

  • To stand out in the fierce competitive real estate market
  • Enable stronger personalised post sales experience

The Solution:

  • Personalised settlement gift program that wasn't your generic wine
  • Handwritten cards to show the extra appreciation & personalisation
  • Packaging & delivery all executed by Buzzbox

The Result:

  • Marvel Realty obtained over 600 facebook shares and 500 facebook likes from personalised gifts
  • Marvel Realty also received a 73% customer call back for appreciation

Sweet Potato Hypertargeting

Meet Eggzider

Marketing Superhero

The Problem:

  • Traditional approaches of prospecting are not effective
  • Buzzbox required differentiating marketing strategy to build its brand

The Solution:

  • A unique, radical and highly engaging approach using direct physical marketing was utilised
  • A sweet potato with a simple "SCAN ME" call to action packaged in a gift box was sent directly to marketing managers from a prospect list
  • The "SCAN ME" call to action directed prospects to a landing page with personalised video and coffee scheduler

The Result:

  • A scan rate of 83% was achieved with 12 leads and 7 meetings from a total of 50 sweet potatos sent.
  • The potential upside obtained is $168,000 with cost per lead of $83.33 and cost per click of $24.09

Bulk Package Marketing

Traditional direct mail marketing with flyers is one of the lowest engaging forms of marketing because our mail boxes are simply overcrowded with advertising flyers - even if you have a great design and copy, every normal person would simply throw it away.

Does this mean direct mail marketing is dying? No it’s not.

Here’s why.

Direct mail marketing is probably one of the most effective one to one marketing channel but only if executed properly.

Direct mail marketing needs to be personalised! This means addressing the marketing message to the person’s name through either envelope or bulk packaging. Almost everyone opens a envelope addressed to them, especially if it’s handwritten.

To further increase the chance of engagement, make the envelope or packaging bigger - the recipient would be intrigued with what the package contains, therefore they would open it.

Next, consider the content inside the envelope/package. It’s fine if its just some form of special or discount, but if you really want to engage the recipient - create curiosity. Curiosity can be created with random items such as potato or a simple yet compelling call to action with/without an incentive that transfers them into the digital world.

Personalised Drip SMS with Geotargeting

Mobile marketing is the latest trending marketing channel and you probably know why.

But soon, the sheer amount of SMS ads we get from businesses is going to be considered spam unless the delivery of SMS content is changed.

What this means is personalisation is key to getting people to read the SMS but also there must be an value add to the reader.

Many companies send out SMS ads with no personalisation (name recipient) and no phone number authenticity (sender company name) and they wonder why they’re engagement rate is so low.

Name personalisation is not ideal for the general audience advertising, but its perfect for B2B engagements since you can normally find mobile numbers online.

A tactic Buzzbox uses for their SMS campaigns is personalised drip sms with geo-persona targeting.

How we did it:

1) We filtered business type and regions in our SMS module campaign builder and extracted the mobile numbers with recipient name.

2) We created a series of SMS messages that deliver content on marketing specific to the targeted industry over a series of 12 weeks if the customer opts in.

3) If the customer did not opt in but read the first SMS message, we send a follow up SMS three days later with a more compelling incentive.

Street Surveys Done Right

Believe it or not, companies and not for profit that conduct street surveys are mostly generating a bad brand impression for walking bypassers.

I’m sure you can relate - Imagine yourself going about your day from destination A to B, only to be gestured to stop by some person on the walkway to answer questions, provide donations or provide your contact info.

The first time you encounter this, you give up your free time and money. The second, third & fourth time you're faced with the same situation your animal instinct switches to flight mode. We are associating these street surveys as negative connotations.

What are these companies doing wrong? They fail to understand basic psychology - the act of reciprocity.

In a dynamic city where time is perceived limited, people tight on money, and personal information becoming more valuable due to privacy intrusion - if companies do not consider the interest of walking bypassers they can be perceived as very intrusive.

How you should do street surveys?

1) Clearly display the benefit bypassers will get by engaging with you - it must be perceived of greater value than what your company is trying to extract.

2) Tie the survey campaigns to a strong social benefit/justice and share the engagements online through selfies/photos to further build brand identity.

3) Add a popup store if within budget - With the right incentives and call to actions you can turn your street survey into day events.

Use Cases

Sales rep lead lead tracking and event check-in management

Meet Ironman

Marketing Superhero

The Problem:

  • Lack of an easy way to measure the performance of each sales person in bringing customers to an event
  • Lack of automated process in matching who registered and who actually attended
  • Event creation platforms lacked the ability to collect custom information and design flexibility

The Solution:

  • Adam was able to create custom call to action (CTA) objects to represent each sales person
  • Each CTA object has a unique landing page and tracking QR code/link
  • Leads collected through the landing pages was automatically presented as a event check-in list on the platform
  • Attendees were able to check themselves in through an tablet using their ticket QR code

The Result:

  • Adam was able to quantify the performance of sales rep for each event
  • He was able to create more compelling event registration landing pages that matched Ironfish's branding
  • Managing registration and check-in event process was substantially streamlined - saving hours of work
Brand marketing and customer appreciation

Meet Wonder Woman

Marketing Superhero

The Problem:

  • To stand out in the fierce competitive real estate market
  • Enable stronger personalised post sales experience

The Solution:

  • Personalised settlement gift program that wasn't your generic wine
  • Handwritten cards to show the extra appreciation & personalisation
  • Packaging & delivery all executed by Buzzbox

The Result:

  • Marvel Realty obtained over 600 facebook shares and 500 facebook likes from personalised gifts
  • Marvel Realty also received a 73% customer call back for appreciation
Sweet potato hypertargeting

Meet Eggzider

Marketing Superhero

The Problem:

  • Traditional approaches of prospecting are not effective
  • Buzzbox required differentiating marketing strategy to build its brand

The Solution:

  • A unique, radical and highly engaging approach using direct physical marketing was utilised
  • A sweet potato with a simple "SCAN ME" call to action packaged in a gift box was sent directly to marketing managers from a prospect list
  • The "SCAN ME" call to action directed prospects to a landing page with personalised video and coffee scheduler

The Result:

  • A scan rate of 83% was achieved with 12 leads and 7 meetings from a total of 50 sweet potatos sent.
  • The potential upside obtained is $168,000 with cost per lead of $83.33 and cost per click of $24.09

Marketing Tactics

Bulk Package Marketing

Traditional direct mail marketing with flyers is one of the lowest engaging forms of marketing because our mail boxes are simply overcrowded with advertising flyers - even if you have a great design and copy, every normal person would simply throw it away.

Does this mean direct mail marketing is dying? No it’s not.

Here’s why.

Direct mail marketing is probably one of the most effective one to one marketing channel but only if executed properly.

Direct mail marketing needs to be personalised! This means addressing the marketing message to the person’s name through either envelope or bulk packaging. Almost everyone opens a envelope addressed to them, especially if it’s handwritten.

To further increase the chance of engagement, make the envelope or packaging bigger - the recipient would be intrigued with what the package contains, therefore they would open it.

Next, consider the content inside the envelope/package. It’s fine if its just some form of special or discount, but if you really want to engage the recipient - create curiosity. Curiosity can be created with random items such as potato or a simple yet compelling call to action with/without an incentive that transfers them into the digital world.

Print Augmented Reality Engagement

The combination of print and augmented reality is the latest marketing gimmick that is making traditional print advertising much more powerful.

By simply overlaying your phone over the print media, a new interactive experience emerges - anything from 3D interactive models to ecommerce product pages, the opportunites are endless.

Buzzbox is predominately helping the real estate space by creating awesome interactive outdoor signage and direct mail advertising. This is done by taking customers on an additional layer of experience through interactive property walkthroughs, 3D building models and content unlocking.

Get in touch with us to see how we can help you supercharge your outdoor advertising experience.

Personalised SMS with Geotargeting

Mobile marketing is the latest trending marketing channel and you probably know why.

But soon, the sheer amount of SMS ads we get from businesses is going to be considered spam unless the delivery of SMS content is changed.

What this means is personalisation is key to getting people to read the SMS but also there must be an value add to the reader.

Many companies send out SMS ads with no personalisation (name recipient) and no phone number authenticity (sender company name) and they wonder why they’re engagement rate is so low.

Name personalisation is not ideal for the general audience advertising, but its perfect for B2B engagements since you can normally find mobile numbers online.

A tactic Buzzbox uses for their SMS campaigns is personalised drip sms with geo-persona targeting.

How we did it:

1) We filtered business type and regions in our SMS module campaign builder and extracted the mobile numbers with recipient name.

2) We created a series of SMS messages that deliver content on marketing specific to the targeted industry over a series of 12 weeks if the customer opts in.

3) If the customer did not opt in but read the first SMS message, we send a follow up SMS three days later with a more compelling incentive.

Street Surveys Done Right

Believe it or not, companies and not for profit that conduct street surveys are mostly generating a bad brand impression for walking bypassers.

I’m sure you can relate - Imagine yourself going about your day from destination A to B, only to be gestured to stop by some person on the walkway to answer questions, provide donations or provide your contact info.

The first time you encounter this, you give up your free time and money. The second, third & fourth time you're faced with the same situation your animal instinct switches to flight mode. We are associating these street surveys as negative connotations.

What are these companies doing wrong? They fail to understand basic psychology - the act of reciprocity.

In a dynamic city where time is perceived limited, people tight on money, and personal information becoming more valuable due to privacy intrusion - if companies do not consider the interest of walking bypassers they can be perceived as very intrusive.

How you should do street surveys?

1) Clearly display the benefit bypassers will get by engaging with you - it must be perceived of greater value than what your company is trying to extract.

2) Tie the survey campaigns to a strong social benefit/justice and share the engagements online through selfies/photos to further build brand identity.

3) Add a popup store if within budget - With the right incentives and call to actions you can turn your street survey into day events.